SSBC developed a new brand name for a start-up collaboration format called »mobilibees«. Our client »e-mobil BW GmbH« is the innovation agency and competence centre of the State of Baden-Württemberg (Germany) for new mobility solutions and automotive. In a network with partners from industry, universities and public institutions, it takes a hand in shaping the future for an automated, connected and electric mobility in a viable energy system. The new start-up collaboration format of »e-mobil BW« brings founders together with companies, municipalities and research institutions of the diverse e-mobil BW networks. Start-ups in the mobility and automotive industry can apply to »mobilibees« BW for admission and benefit from numerous offers and access to Baden-Württemberg companies and municipalities. We worked closely with our client team to develop »mobilibees«, a proactive name that needs to appeal to young founders as well as established companies and authorities in the field of electric mobility. The word component »bees« serves as a metaphor for intelligence, cooperation, innovation and growth (...) »mobili« was derived from »mobility«. »mobilibees« is a phonetically positive and motivating sounding name that is also very easy to pronounce and memorize. Our creation process included developing approximately 180 names, as well as trademark and linguistic research.
TEGNA Design Tank