mobilibees

SSBC developed a new brand name for a start-up collaboration format called »mobilibees«.

Our client »e-mobil BW GmbH« is the innovation agency and competence centre of the State of Baden-Württemberg (Germany) for new mobility solutions and automotive. In a network with partners from industry, universities and public institutions, it takes a hand in shaping the future for an automated, connected and electric mobility in a viable energy system.

The new start-up collaboration format of »e-mobil BW« brings founders together with companies, municipalities and research institutions of the diverse e-mobil BW networks. Start-ups in the mobility and automotive industry can apply to »mobilibees« BW for admission and benefit from numerous offers and access to Baden-Württemberg companies and municipalities.

We worked closely with our client team to develop »mobilibees«, a proactive name that needs to appeal to young founders as well as established companies and authorities in the field of electric mobility. The word component »bees« serves as a metaphor for intelligence, cooperation, innovation and growth (...) »mobili« was derived from »mobility«. »mobilibees« is a phonetically positive and motivating sounding name that is also very easy to pronounce and memorize.

Our creation process included developing approximately 180 names, as well as trademark and linguistic research.