Leon has worked with us for many years but his new company brief made it clear that he wanted to stand out from his competition with his latest brand. We knew this logo had to be BOLD and make a statement. Leon wanted the logo to capture his passion of herbs & lemon in his cooking, the vibrancy of the lemon and the beauty of the thyme flower. In cooking, lemon thyme delivers the best of both worlds and that is why we wanted to ensure that the logo captured both the lemon & thyme equally. The team decided the best way to do that would be by using the ampersand that also connects the text in the icon and we feel that it works seamlessly.
Tom, Dick & Harry Creative
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