MUSE Gold

2022

Volaris Group Website

Entrant Company

Volaris Group

Category

Website - Corporation

Client's Name

Country / Region

Canada

The Volaris Group website is a localized business-to-business web experience that is reactive by IP address and geo-location. The content and the language of the site auto-populates to region-specific content based on the IP address the user is accessing the site from. The country and time on the clock feature on the homepage are also IP reactive elements that auto-generate to the time and location of the IP address.



The design bridges the gap between post-modernism and abstract composition. The concept of time is referenced across the site. For example, the use of a timeline can be seen in the featured content section below on the homepage. Additionally, the design flirts with photography and illustration while feeling cohesive throughout the site. All of the illustrations used on the site have been drawn in-house.



To further lean into geo-targeting, the site offers a revolutionary map feature to the user, that navigates to their location and displays companies in their region that have been recently acquired by Volaris. This feature can be found on the 'Portfolio' Page.

Credits

Senior Graphic Designer
Timothy Hoar
Web Development Manager
Kaue Correa
Web Developer
Balin Banh
Senior Content Manager
Dilys Chan
Marketing Operations Manager
Lyuba Petrenko
Creative Director
Joseph Manalo
Corporate Communications Director
Ryan S Hill
Director of Marketing
Nikki Jefferson
CEO
Mark Miller
VP, M&A
John Isak
Marketing Associate
Alon Brodsky
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