MUSE Gold

2022

Baby Alive #CheckUpOnKindness Campaign

Entrant Company

HireInfluence

Category

Social Media - Viral Marketing

Client's Name

Baby Alive, Hasbro

Country / Region

United States

The Baby Alive #CheckUpOnKindness Influencer campaign centered around inspiring kindness while driving awareness to Baby Alive products available at Target, Amazon and Walmart. Influencer content showcased how parents can instill “kindness” into their child and how the Baby Alive Lulu Achoo doll helps to inspire their child to give care and kindness. Through sweet moments of play, the parent and daughter influencers shared how they “check up” on Lulu Achoo by listening to her heartbeat with a play stethoscope, wiping her nose with her tissue, giving her medicine and more! The interactive play provided a sincere parent/daughter moment as they both displayed kindness while highlighting Lulu Achoo. The influencer parents urged other parents to “Check up on kindness” with their own daughters as they directed them to purchase Lulu Achoo at participating stores. This approach allowed the audience to see the benefits of Lulu Achoo, as well as why the doll brings great value in helping to build their child’s character through care.

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