MUSE Gold

2022

IT is your future! - Part II.

Entrant Company

Lounge Group

Category

Video - TV Ad

Client's Name

Governmental Agency for IT Development - Program your future!

Country / Region

Hungary

The goal of "Program your future!" is to encourage as many future young graduates as possible to start their careers in the IT sector, which is becoming increasingly important from the perspective of the national economy.



The main tasks of the project are to enhance the labour supply, to develop higher education IT competencies and training, and to ensure that the training system provides marketable knowledge that meets the needs of economic actors.



Achieving these goals is primarily to shape the attitudes of students who have just graduated from high schools by presenting the limitless possibilities of the IT sector.



The release of the film has been adapted to the 2022 university and college application period, thus helping to support young people's career choices.

Credits

creative director
Peter Radovics
creative group head
Adam Szecsenyi
copywriter
Laszlo Bardos
client service manager
Anna Karpati
director
Miklos Mendrei
director of photography
Daniel Racz
producer / Admiral Film
Andras Csernoczki
client service director
Daniel Sperczel
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