2022
Entrant Company
Category
Client's Name
Country / Region
Amyotrophic Lateral Sclerosis (ALS) is a rare and poorly understood disease. It was once thought that ALS only had a genetic
component in people with a family history of the disease, but we now know that even so-called
“sporadic” ALS may be caused by a genetic mutation.
This video details the worldwide prevalence of ALS, examines the cultural impact of the fight
against the disease, and untangles the intricacies of what, exactly, we mean when we say,
“genetic ALS”—all in just over three minutes.
Beginning with a concise overview of the global prevalence of ALS, the video quickly and
elegantly transitions to a sequence in which one of the figures on screen pours ice water over
his head—a telegraphic reminder of the massive affect this relatively rare disease has had on
the lives of people worldwide, as evidenced by the stories and images shared during the Ice
Bucket Challenge in 2015. From there, visuals and voiceover move together through the genes
associated with ALS, how mutations in those genes lead to the symptoms of the disease,
and—crucially—the importance and availability of genetic testing to determine who may be
eligible for treatment.
By ending on this note and depicting the countries around the world where genetic testing and
research is taking place, we remind viewers that—for the first time—we are finding a clear way
forward in the fight against genetic ALS.
Credits
Entrant Company
Real Estate Webmasters
Category
Website - Real Estate
Country / Region
Canada
Entrant Company
WarnerMedia - Courageous Studios
Category
Video - Public Relations
Country / Region
United States
Entrant Company
Prism Advertising
Category
Corporate Identity - Brand Identity
Country / Region
United Arab Emirates
Entrant Company
Holition
Category
Strategic Program - Interactive Brand Experience
Country / Region
United Kingdom