MUSE Gold

United States

2022

Global Innovation Center Launch

Entrant Company

Mountain View Group, Ltd.

Category

Video

Client's Name

CP Kelco

Sub-Category

Business to Business

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, and consumer products manufacturers worldwide. CP Kelco has a unique portfolio that includes an extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions. The company is committed to providing responsibly sourced and produced ingredients and understands market and consumer trends to help customers create relevant and innovative products. CP Kelco wanted a video that highlighted the many innovative features of their newest global innovation center in Atlanta. In addition to developing a hard-working asset, in the midst of a global pandemic, the video offered an excellent way to introduce the center to those who could not travel first-hand to witness it. Video was used to move in and around the research and laboratory environments, as well as to show the unique collaborative spaces and working chef’s kitchen. The video was also an opportunity to hear critical perspectives of key CP Kelco stakeholders describing why and how the center was created and how it aligns with their values on collaboration and customer-obsessed culture.

Credits

Producer
Simon Umlauf
Director of Photography
Tim Glover
Design Director
Michael Neff
Copywriter
Lyndsay Craig
Editor
Jimmy Milans
Executive Producer, Mountain View Group
Thom Gonyeau
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