MUSE Gold

2022

Global Innovation Center Launch

Entrant Company

Mountain View Group, Ltd.

Category

Video - Business to Business

Client's Name

CP Kelco

Country / Region

United States

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, and consumer products manufacturers worldwide. CP Kelco has a unique portfolio that includes an extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions. The company is committed to providing responsibly sourced and produced ingredients and understands market and consumer trends to help customers create relevant and innovative products.
CP Kelco wanted a video that highlighted the many innovative features of their newest global innovation center in Atlanta. In addition to developing a hard-working asset, in the midst of a global pandemic, the video offered an excellent way to introduce the center to those who could not travel first-hand to witness it. Video was used to move in and around the research and laboratory environments, as well as to show the unique collaborative spaces and working chef’s kitchen. The video was also an opportunity to hear critical perspectives of key CP Kelco stakeholders describing why and how the center was created and how it aligns with their values on collaboration and customer-obsessed culture.

Credits

Executive Producer, Mountain View Group
Thom Gonyeau
Producer
Simon Umlauf
Director of Photography
Tim Glover
Design Director
Michael Neff
Copywriter
Lyndsay Craig
Editor
Jimmy Milans
More Gold Winners
2022
MUSE Advertising Awards - Grey Areas VR Hypo Simulation

Entrant Company

Get Animated Medical

Category

Experiential & Immersive - Virtual Reality

Country / Region

United Kingdom

2022
MUSE Advertising Awards - Eilish by Billie Eilish
Parlux Limited

Entrant Company

Mazarine NY

Category

Video - Beauty & Cosmetics

Country / Region

United States

2022
MUSE Advertising Awards - Brand Identity for Blockchain Developer

Entrant Company

imageimage agency

Category

Corporate Identity - Brand Identity

Country / Region

Canada

2022
MUSE Advertising Awards - Champion Roofing Logo Redesign

Entrant Company

Mad Men Marketing

Category

Corporate Identity - Logos

Country / Region

United States