2022
Entrant Company
Category
Client's Name
Country / Region
We wanted to inspire more accountants to earn their CMA (Certified Management Accountant credential). So we focused on the most compelling benefit: having the skills to make a real difference in someone’s life. Whether it’s finding the data to convince a factory to rehire the workers they laid off, prevent a hospital from closing or just give an old shirt company a new lease on life, CMAs have an impact that goes far beyond the typical CPA. And this TV campaign sets out to prove it.
Credits
Entrant Company
Yu Chen
Category
Typography - Typefaces / Font System
Country / Region
China
Entrant Company
Ad Cucina
Category
Strategic Program - Mobile Campaign
Country / Region
United States
Entrant Company
SRH
Category
Video - Insurance
Country / Region
United States
Entrant Company
HABUTA MALAYSIA
Category
Marketing & Promotional - Marketing Item / Other___
Country / Region
Malaysia