MUSE Gold

2022

Always In Demand Campaign

Entrant Company

The Gate NY

Category

Advertising - Online AD (Campaign)

Client's Name

Institute of Management Accountants

Country / Region

United States

We wanted to inspire more accountants to earn their CMA (Certified Management Accountant credential). So we focused on the most compelling benefit: having the skills to make a real difference in someone’s life. Whether it’s finding the data to convince a factory to rehire the workers they laid off, prevent a hospital from closing or just give an old shirt company a new lease on life, CMAs have an impact that goes far beyond the typical CPA. And this TV campaign sets out to prove it.

Credits

Associate Creative Director / Copywriter
Mike Abadi
Associate Creative Director / Copywriter
Scott Singow
Associate Creative Director / Art Director
Charlie Williamson
Chief Creative Officer / Copywriter
David Bernstein
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Category

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