2022
PegaWorld 2021
Entrant Company
Pegasystems
Category
Event - Tech Event
Client's Name
Pegasystems
Country / Region
United States
Leading up to the event, it was imperative to use intrigue to our advantage. We wanted folks to know PegaWorld iNspire would be out of the ordinary, while also not pulling every rabbit out of our hat. Throughout our marketing, we introduced a portal within the branded iN that invited people to register and come in to explore. This served as a worthy metaphor for PegaWorld itself: Just beyond where you are, there’s a place full of bold and thought-provoking ideas. Our creative featured people interacting with the portal but didn’t show what’s inside. That reveal was saved for day-of.
Credits
Entrant Company
BET Networks, a subsidiary of Viacom/CBS
Category
Website - Website / Other___
Country / Region
United States
Entrant Company
Proscalar, LLC
Category
Integrated Marketing - Social Media
Country / Region
United States
Entrant Company
Duncan Channon
Category
Social Media - Consumer Campaign
Country / Region
United States
Entrant Company
Reingold
Category
Video - COVID-19-Related
Country / Region
United States