2022
PegaWorld 2021
Entrant
Pegasystems
Category
Event - Tech Event
Client's Name
Pegasystems
Country / Region
United States
Leading up to the event, it was imperative to use intrigue to our advantage. We wanted folks to know PegaWorld iNspire would be out of the ordinary, while also not pulling every rabbit out of our hat. Throughout our marketing, we introduced a portal within the branded iN that invited people to register and come in to explore. This served as a worthy metaphor for PegaWorld itself: Just beyond where you are, there’s a place full of bold and thought-provoking ideas. Our creative featured people interacting with the portal but didn’t show what’s inside. That reveal was saved for day-of.
Credits
Entrant
Huawei / Aspiegel
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United Kingdom
Entrant
Leona Design Pty Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
Australia
Entrant
Savannah College of Art and Design
Category
Video - Nonprofit
Country / Region
United States
Entrant
Ivanti
Category
Video - Business to Business
Country / Region
United States