MUSE Platinum

2022

Harry Potter: A Forbidden Forest Experience

Entrant Company

Thinkwell Group

Category

Experiential & Immersive - Out-of-Home

Client's Name

Warner Bros. Themed Entertainment

Country / Region

United States

Set in the beautiful woodland at Arley Hall & Gardens in Cheshire, United Kingdom, Harry Potter: A Forbidden Forest Experience takes fans down an interactive light trail inspired by the iconic Forbidden Forest. Featuring creatures and moments from the Harry Potter and Fantastic Beasts series, this first-of-its-kind Wizarding World experience features a one-mile woodland trail filled with 20 immersive forest moments and six interactive experiences.

Along the trail, guests discover unexpected surprises, as they come face-to-face with
Hippogriffs, centaurs, unicorns, Nifflers, and more, as custom animations and life-size sculpts. Visitors can interact with these magical characters and cast their own spells, bringing the fantastical world to life.

After completing their journey down the forest trail, guests discover a seasonally-themed village, where they are invited to feast on hearty pasties, enjoy a Butterbeer, or shop for their very own Hogwarts house scarf, robe, or wand at an official event shop.

The sold-out experience ran nightly from October 16, 2021 through January 16, 2022. In 2022, six new locations around the world will debut and welcome guests into the magic of the forest, including new sites in France, Germany, England, and the United States.

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