MUSE Gold

2022

"Healing is ______"

Entrant Company

Universal Admedia

Category

Social Media - Public Health

Client's Name

The Healing List

Country / Region

United States

In 2021, Universal Admedia was honored with 1 platinum and 3 gold Muse Awards. 2 of the Gold Awards were for our work on The Healing List, a mental, spiritual, and self-help platform targeting New Yorkers who wanted to access online wellness resources from the convenience of their home. The Healing List Platform offered visitors a variety of wellness and mental health-related podcasts and was driven by the "Are you Ok" campaign.

In 2022, Universal Admedia pushed this work even further with 24 new podcast conversations with experts in wellness, spirituality, and healing enthusiasts. The messaging was driven by our new campaign "Healing is ________".The campaign is a reminder that healing is a journey and not a destination. Every one of us has a different understanding of what healing is and we'd like the people to fill in the blank themselves. It takes many forms and is a process. We encourage our audiences and by-passers to know that there are no one-size-fits-all steps to healing. The campaign was launched with a new social media collateral, an event in Honolulu that featured virtual conversations, an appearance on KITV, and a radio campaign generating over 3 million impressions and adding 15,000 new subscribers to the Healing List platform.

The call to action encouraged the public to visit www.healinglistpodcast.com to enter what Healing means to them. The resulting submissions were converted into Healing is____________ social media postings. E.g Healing is sexy, Healing is brave, Healing is painful.

Credits

Executive Producer
Nii Addo
Creative Director
M Aroonrut
Design Director
Sumana Amatayakul
Designer
You Xu
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