Positive Dog, led by accredited dog behaviour consultant Christina Young, helps people improve their relationships with their dogs through positive reinforcement-based methods and a comprehensive approach to training. We refreshed her logo with a fun, modern-style logo design that features a silhouette of a dog. With a raised nose and ears, the dog appears obedient, confident and attentive, creating positive reinforcement for the brand and services. For the font, we opted for uppercase typography with subtle rounded corners to create an easy-to-read font that conveys feelings of positivity, friendliness and strong leadership. As someone that helps people improve their relationships and quality of life with their dogs, Christina was looking for the right messaging that spoke to her brand’s purpose and resonated with her target audience. Focusing on the journey of pet ownership, we set out to craft a simple statement that summarized the core values of the brand – Building bonds for life.