2022
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For families like the Ardens, Cleveland Clinic represents hope. Their youngest son suffers from epileptic fits so severe he has to wear a padded helmet for protection. But they believe that the world’s most advanced neuroscience can cure their son – and they’ve traveled all the way from Israel for a chance to meet the Cleveland Clinic’s leading expert in the field and see what can be done.
In this riveting film for Cleveland Clinic, our film crews had unprecedented access to the Arden's journey – sitting in on teleconferencing calls with them and Cleveland Clinic doctors, joining the Arden’s young son bedside for examinations, documenting the circle of prayers before surgery, following the medical team into the operating room, and anxiously pacing the floors of the waiting room while anticipating the results.
In true documentary fashion, our film takes our viewers into the Arden’s gripping story in real-time – elevating Cleveland Clinic’s history of breakthroughs and legacy of compassionate care in the course of the journey. By experiencing Cleveland Clinic’s incredible culture for themselves, albeit vicariously via the Arden's story, our audience walked away with a renewed appreciation for the work the Clinic does – having shed a few tears, we venture, along the way.
Credits
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Twisted X Global Brands
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Integrated Marketing - Green / Eco-Friendly
Country / Region
United States
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APV
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Video - Law & Legal Services
Country / Region
Hong Kong SAR
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Parsons' Core Creative Agency
Category
Marketing & Promotional - Illustration
Country / Region
United States
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Audacity Health
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Website - COVID-19-Related
Country / Region
United States