2022

Exposed Risks

Entrant Company

The Leith Agency

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Melanoma UK

Country / Region

United Kingdom

Whilst record temperatures hit the UK, many warnings focussed on a limited few days of extreme temperatures. However exposure to high UV rays creates a constant risk of skin cancer. We needed to remind people of the importance of sunblock and staying shaded whenever possible.

We created posters made from specialized paper that reacts to UV rays. When exposed, the paper itself darkens and burns. We printed warnings onto the paper using sunblock, showing how important it can be in protecting your skin,