MUSE Silver

2022

Cleveland Clinic

Entrant Company

WarnerMedia - Courageous Studios

Category

Social Media - Storytelling

Client's Name

Cleveland Clinic

Country / Region

United States

For families like the Ardens, Cleveland Clinic represents hope. Their youngest son suffers from epileptic fits so severe he has to wear a padded helmet for protection. But they believe that the world’s most advanced neuroscience can cure their son – and they’ve traveled all the way from Israel for a chance to meet the Cleveland Clinic’s leading expert in the field and see what can be done.In this riveting film for Cleveland Clinic, our film crews had unprecedented access to the Arden's journey – sitting in on teleconferencing calls with them and Cleveland Clinic doctors, joining the Arden’s young son bedside for examinations, documenting the circle of prayers before surgery, following the medical team into the operating room, and anxiously pacing the floors of the waiting room while anticipating the results.



In true documentary fashion, our film takes our viewers into the Arden’s gripping story in real-time – elevating Cleveland Clinic’s history of breakthroughs and legacy of compassionate care in the course of the journey. By experiencing Cleveland Clinic’s incredible culture for themselves, albeit vicariously via the Arden's story, our audience walked away with a renewed appreciation for the work the Clinic does – having shed a few tears, we venture, along the way.

Credits

AdCom
Emily Schulze
AdCom
Jim Ganzer
AdCom
Loren Chylla
Cleveland Clinic
Paul Matsen
Cleveland Clinic
Mary Beth Pate
Cleveland Clinic
Bridget Livengood
Courageous Studios
Kate LaBrecque
Courageous Studios
Mahala Gaylord
Courageous Studios
Umbreen Butt
Courageous Studios
Richard Butterworth
Courageous Studios
Sean Brown
Courageous Studios
Paul Sundue
Courageous Studios
Otto Bell
Courageous Studios
Michal Shapira
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