2022
Not For Lease
Entrant Company
The Local Collective
Category
Experiential & Immersive - Retail
Client's Name
Roncesvalles Village BIA
Country / Region
Canada
“Roncesvalles Not For Lease”
On Nov. 24, the second day of the new lockdown, “Roncy” residents woke up to more than 50 store/business windows covered in craft paper, with “For Lease” signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic.
At noon, in a coordinated event, the store owners ripped off the paper to reveal the core campaign message underneath: to resist the lure of Amazon and support independent retailers. We also had federal and provincial members of Parliament attend and speak to the media.
Instagram, including IG stories, was the primary social media channel used to drive awareness and spark conversations.
Credits
Entrant Company
Bad Penny Factory
Category
Website - Nonprofit
Country / Region
United States
Entrant Company
Unfussy
Category
Integrated Marketing - Integrated Marketing / Other___
Country / Region
Canada
Entrant Company
NATIONAL ASSOCIATION OF REALTORS®
Category
Strategic Program - Event Campaign
Country / Region
United States
Entrant Company
PeopleScout
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States