MUSE Silver

United States

2022

Providence

Entrant Company

WarnerMedia - Courageous Studios

Category

Social Media

Client's Name

Providence

Sub-Category

Video

Basketball legend Howard White has seen it all – from high school hoops to a college coaching career to a top job at Nike working with some of the greatest all-time names in basketball. But when his heart began to fail, Howard knew he’d have to rely on a team of healthcare superstars at Providence to have a shot at getting a new heart in time. To tell Howard’s incredible heart transplant story, we shot a rhythmic, high-energy style video brought to life thanks to a few called-in favors from Howard’s famous friends. Our film celebrates the life of this Black pioneer as well as the incredible teamwork of Providence doctors and nurses who gave him a new lease on life thanks to a new heart. With digital placements over-delivering by nearly 10M impressions, and social engagement rates performing 77% stronger than CNN benchmarks, our film generated huge positive sentiment, highlighting the compassionate, best-in-class care available at the Providence hospital network while also telling the powerful story of a living legend who deserves wider recognition.

Credits

Courageous Studios
Michal Shapira
Courageous Studios
Otto Bell
Courageous Studios
Paul Sundue
Courageous Studios
Sean Brown
Courageous Studios
José Cerqueiro
Courageous Studios
Stephen Vocaturo
Courageous Studios
Jessica Kudlacik
Providence
Wade Osborne
Providence
Lisa Helderop
Providence
Marcia Williams
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