MUSE Silver

2022

Welcome to my Country

Entrant Company

Blackfisch Films

Category

Social Media - Travel & Tourism

Client's Name

Tourism Australia

Country / Region

Australia

There are four integral reasons this film is regarded as first of its kind.

1. Blackfisch is an Australian Aboriginal film company, connected to mob and country and able to work with the Elders directly. Without that there wouldn't have been the access to their country and the locations.

2. All filmed during COVID, Blackfisch could go to locations and work with the local mobs where conventional film units would not have been allowed due the fragility of viral infection.

Being Aboriginal means being part of family and means understanding the importance of ancestors and the respect payed to their ongoing existence.

3. Knowing this, the script was written to engage the viewer and help them understand the longest-living culture on the planet.
A story to share.
On welcoming us to country, Elders all say "Welcome to my country, and meet my ancestors",
the rocks, trees, rivers, oceans, animals and plants, all that surrounds us.
This is the element that makes the film most special and unique.
We are not being welcomed to country in a general way.
For the first time an Elder of the region welcomes us to their country where their ancestors live.

4. The "Welcome to my Country" embraces Elders while representing family (Aunty Yilna from Litchfield and Uncle Bennett from the Daintree, to modern-day Elders (Uncle Noel and Aunty Margaret) diverse and each different, but connected, related to land and each other.

To tell the story, Blackfisch chose also to shoot each location using a drone camera,
Ensuring another level of Aboriginal insight, culture and brief were woven into the storytelling.
Dramatic footage of our Australian landscapes was captured through the drone to show how our custodians see their land.

Credits

Creative Director/ Writer/Director/Blackfisch Films
Malinda Rutter
Executive Creative Director/Blackfisch Films
Jeremy Perrott
Execuitve Producer/Blackfisch Films
Rodrigo Vidal Daswon
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