MUSE Silver

United States

2022

PenFed Washington Justice Campaign

Entrant Company

WHITE64

Category

Social Media

Client's Name

PenFed Credit Union

Sub-Category

Financial Services

PenFed Credit Union and Washington Justice, Washington D.C.’s esports team, took their partnership to the next level with the release of the co-branded Power Cash Rewards Card. The credit card, which features exclusive perks for Justice fans, is the first of its kind as Washington Justice became the first esports team to launch a branded credit card. WHITE64 had the opportunity to transform the Power Cash card into a product that represents both the value of being a PenFed member and the excitement of being a Justice fan. The game's characters came to life in a series of animated content on social media where the game's top three characters interacted with the credit card. The content resonated with our audience as well as we saw a 1.09% click-through rate in 2021.

Credits

Executive Producer - WHITE64 Studios
Tori Barmoy
Assistant Account Executive - WHITE64
Isabel Chiodo
Vice President, Group Account Director - WHITE64
Kelly Weismiller
Senior Production Designer - WHITE64
Karen Fletcher
Director of Video Production - WHITE64 Studios
Robert Cowling
Senior Graphic Designer - WHITE64
Matt Hodin
VP, Group Creative Director - WHITE64
Heather Knight
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