MUSE Silver

Canada

2022

Invest in Yourself

Entrant Company

The Local Collective

Category

Advertising

Client's Name

PinkCherry.com

Sub-Category

Advertising Campaign

The “Invest In Yourself” campaign turned common RRSP/401k language into sexual innuendos. Our creative campaign took well-known terms in investment advertising and used them to express the benefits of investing in yourself sexually. Terms such as “investment tools,” “increase your liquidity,” and “adjustable bonds” makes women think of finances at first, but once the PinkCherry name is revealed with the Womanizer Liberty clitoral stimulator or the Chorus couple vibrator, the real message comes shining through. We used radio, print, and out of home advertising to give women the permission, power, and curiosity to explore all that PinkCherry has to offer with its partnership with WowTech products. The campaign included major billboards and radio ads nationally across Canada and the U.S., ranging from CNN, Fox, and the provocative The Howard Stern Show.

Credits

Integrated Strategy Director
Michael Ash
Brand Director
Amanda McMillan
Copywriter
Sean Atkinson
Art Director
Grant Cleland
Solutions & Operations Director
Lauren Brown
Managing Director
Kaitlin Doherty
President and Chief Creative Officer
Matt Litzinger
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