MUSE Silver

2022

MOUTAI CULTURAL CREATIVITY

Entrant Company

Guizhou Jiuyun creative product cultural development Co., Ltd.

Category

Corporate Identity - Logos

Client's Name

Country / Region

China

MOUTAI CULTURAL CREATIVITY is a cultural logo derived from "Moutai". As a well-known super brand symbol in China, "Moutai" already has a distinct IP image and a broad and solid cognitive foundation. Designers carry on the basis of Maotai culture, and combine "Moutai Cultural Creativity" with corporate culture. And the final result is a logo with rich visual effects. The color of the logo is a combination of Chinese Red and Huaxia Gold(Huaxia is a call of Chinese nation). China Red is a symbol of traditional Chinese culture, and it is a fiery flame that inspires the Chinese national complex. Huaxia Gold represents honor and dignity, as well as the precipitation, maturity and legend of the Chinese nation. The combination of the two colors not only shows the atmosphere of Chinese culture, but also symbolizes the combination of tradition and innovation, expresses the infinite possibilities of Maotai culture, and reflects the tolerance, openness, innovation and vitality of Moutai culture. This logo can be used in packaging, gift boxes, official accounts, cards, etc. It has a wide range of applications and a high degree of adaptation. This type of application mode provides a broad space for the use of logos, which is conducive to the dissemination and promotion of Maotai culture, and further reflects the tolerance and openness of Moutai culture.

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