2022
Entrant Company
Category
Client's Name
Country / Region
The “Invest In Yourself” campaign turned common RRSP/401k language into sexual innuendos.
Our creative campaign took well-known terms in investment advertising and used them to express the benefits of investing in yourself sexually. Terms such as “investment tools,” “increase your liquidity,” and “adjustable bonds” makes women think of finances at first, but once the PinkCherry name is revealed with the Womanizer Liberty clitoral stimulator or the Chorus couple vibrator, the real message comes shining through.
We used radio, print, and out of home advertising to give women the permission, power, and curiosity to explore all that PinkCherry has to offer with its partnership with WowTech products. The campaigns billboards ran nationally and major city centers across Canada and the U.S.
Credits
Entrant Company
Kyani Inc.
Category
Social Media - Consumer Campaign
Country / Region
United States
Entrant Company
APV
Category
Video - Insurance
Country / Region
Hong Kong S.A.R., China
Entrant Company
Impact Marketing + Communications
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant Company
Quill & Ink
Category
Branded Content - Healthcare & Pharma
Country / Region
United States