MUSE Silver

2022

Invest in Yourself

Entrant Company

The Local Collective

Category

Outdoor Advertising - Billboard

Client's Name

PinkCherry.com

Country / Region

Canada

The “Invest In Yourself” campaign turned common RRSP/401k language into sexual innuendos.



Our creative campaign took well-known terms in investment advertising and used them to express the benefits of investing in yourself sexually. Terms such as “investment tools,” “increase your liquidity,” and “adjustable bonds” makes women think of finances at first, but once the PinkCherry name is revealed with the Womanizer Liberty clitoral stimulator or the Chorus couple vibrator, the real message comes shining through.



We used radio, print, and out of home advertising to give women the permission, power, and curiosity to explore all that PinkCherry has to offer with its partnership with WowTech products. The campaigns billboards ran nationally and major city centers across Canada and the U.S.

Credits

President and Chief Creative Officer
Matt Litzinger
Managing Director
Kaitlin Doherty
Solutions & Operations Director
Lauren Brown
Art Director
Grant Cleland
Copywriter
Sean Atkinson
Brand Director
Amanda McMillan
Integrated Strategy Director
Michael Ash
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