2022
Entrant Company
Category
Client's Name
Country / Region
The “Invest In Yourself” campaign turned common RRSP/401k language into sexual innuendos.
Our creative campaign took well-known terms in investment advertising and used them to express the benefits of investing in yourself sexually. Terms such as “investment tools,” “increase your liquidity,” and “adjustable bonds” makes women think of finances at first, but once the PinkCherry name is revealed with the Womanizer Liberty clitoral stimulator or the Chorus couple vibrator, the real message comes shining through.
We used radio, print, and out of home advertising to give women the permission, power, and curiosity to explore all that PinkCherry has to offer with its partnership with WowTech products. The campaigns billboards ran nationally and major city centers across Canada and the U.S.
Credits
Entrant Company
Skoll Foundation
Category
Video - Public Service & Activism
Country / Region
United States
Entrant Company
North Street Creative
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
International Artists Foundation
Category
Video - TV Program
Country / Region
United States
Entrant Company
Inspired eLearning
Category
Video - Training
Country / Region
United States