MUSE Silver

Canada

2022

Invest in Yourself

Entrant Company

The Local Collective

Category

Outdoor Advertising

Client's Name

PinkCherry.com

Sub-Category

Billboard

The “Invest In Yourself” campaign turned common RRSP/401k language into sexual innuendos. Our creative campaign took well-known terms in investment advertising and used them to express the benefits of investing in yourself sexually. Terms such as “investment tools,” “increase your liquidity,” and “adjustable bonds” makes women think of finances at first, but once the PinkCherry name is revealed with the Womanizer Liberty clitoral stimulator or the Chorus couple vibrator, the real message comes shining through. We used radio, print, and out of home advertising to give women the permission, power, and curiosity to explore all that PinkCherry has to offer with its partnership with WowTech products. The campaigns billboards ran nationally and major city centers across Canada and the U.S.

Credits

Integrated Strategy Director
Michael Ash
Brand Director
Amanda McMillan
Copywriter
Sean Atkinson
Art Director
Grant Cleland
Solutions & Operations Director
Lauren Brown
Managing Director
Kaitlin Doherty
President and Chief Creative Officer
Matt Litzinger
More Silver Winners
2022
United States
MUSE Advertising Awards - Verizon Redesign Excitement Video

Entrant Company

Asurion

Sub Category

Training

2022
United States
MUSE Advertising Awards - Respect the Drive

Entrant Company

Centerline Drivers

Sub Category

Integrated Marketing Campaign

2022
United States
MUSE Advertising Awards - AT&T Forces of Change

Entrant Company

WarnerMedia - Courageous Studios

Sub Category

Diversity & Inclusion

2022
United States
MUSE Advertising Awards - Implementation Team Logo
WAMU 88.5 American University Radio

Entrant Company

Graphite Creative

Sub Category

Logos