MUSE Silver

2022

Mira Place “Gimme LiVe 2021 – RE-LIVE”

Entrant Company

Miramar Group

Category

Integrated Marketing - Event Marketing

Client's Name

Miramar Group

Country / Region

Hong Kong SAR

To support local music industry and spread joy with public through music, Mira Place launched Gimme LiVe music festival since 2012 and became an annual summer tradition. On its 9th anniversary of Gimme LiVe in 2021, driven by a trend towards more green living and greater awareness of the need for environmental sustainability, Mira Place incorporated music and eco-consciousness to launch a special theme as ‘RE-LIVE’, giving a new life to the songs, the stage and the music instruments with the aim to repurpose them. It also collaborated with Joint School Music Association to “give a new life” to the musical instruments. The successful launch of the festival helped increase traffic to Mira Place – foot traffic grew over 20% compared with the same period in 2020 and garnered the attention of young Hong Kong shoppers.

Credits

Assistant Creative Director
Nicko Yip
Senior Designer
Crystal Chow
Photographer
Ady Ho, Paco Tam
More Silver Winners
Video
2022
MUSE Advertising Awards - GLT Explainer

Entrant Company

GLT International

Category

Video - Animation

Country / Region

United States

Corporate Identity
2022
MUSE Advertising Awards - World Bridge Group Logo Design
World Bridge Group

Entrant Company

Paul Baraka

Category

Corporate Identity - Logos

Country / Region

Canada

Social Media
2022
MUSE Advertising Awards - FORTRESS Instagram Campaign

Entrant Company

Shepherd Communications

Category

Social Media - Consumer Campaign

Country / Region

Hong Kong SAR

Event
2022
MUSE Advertising Awards - QlikWorld Online

Entrant Company

WHM Creative

Category

Event - Virtual Event

Country / Region

United States