2022
Entrant Company
Category
Client's Name
Country / Region
“Roncesvalles Not For Lease”
On Nov. 24, the second day of the new lockdown, “Roncy” residents woke up to more than 50 store/business windows covered in craft paper, with “For Lease” signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic.
At noon, in a coordinated event, the store owners ripped off the paper to reveal the core campaign message underneath: to resist the lure of Amazon and support independent retailers. We also had federal and provincial members of Parliament attend and speak to the media.
Instagram, including IG stories, was the primary social media channel used to drive awareness and spark conversations.
Credits
Entrant Company
Moya Design Partners
Category
Publication - Book
Country / Region
United States
Entrant Company
CT.LAB
Category
Experiential & Immersive - Exhibition Experience
Country / Region
China
Entrant Company
Miami Ad School Toronto
Category
Student Submission - Student / Other___
Country / Region
India
Entrant Company
Universal Admedia
Category
Website - Podcasting
Country / Region
United States