2022
Entrant Company
Category
Client's Name
Country / Region
“Roncesvalles Not For Lease”
On Nov. 24, the second day of the new lockdown, “Roncy” residents woke up to more than 50 store/business windows covered in craft paper, with “For Lease” signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic.
At noon, in a coordinated event, the store owners ripped off the paper to reveal the core campaign message underneath: to resist the lure of Amazon and support independent retailers. We also had federal and provincial members of Parliament attend and speak to the media.
Instagram, including IG stories, was the primary social media channel used to drive awareness and spark conversations.
Credits
Entrant Company
Array
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
Canada
Entrant Company
Yuan Ze University/Wizard Films
Category
Video - Branding
Country / Region
Taiwan
Entrant Company
Mnemonic Agency
Category
Video - Video / Others___
Country / Region
United States
Entrant Company
Nextdoor
Category
Branded Content - Microsite
Country / Region
United States