2022
Entrant Company
Category
Client's Name
Country / Region
“Roncesvalles Not For Lease”
On Nov. 24, the second day of the new lockdown, “Roncy” residents woke up to more than 50 store/business windows covered in craft paper, with “For Lease” signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic.
At noon, in a coordinated event, the store owners ripped off the paper to reveal the core campaign message underneath: to resist the lure of Amazon and support independent retailers. We also had federal and provincial members of Parliament attend and speak to the media.
Instagram, including IG stories, was the primary social media channel used to drive awareness and spark conversations.
Credits
Entrant Company
Appnovation
Category
Website - Nonprofit
Country / Region
Canada
Entrant Company
Miramar Group
Category
Integrated Marketing - Event Marketing
Country / Region
Hong Kong SAR
Entrant Company
eContent Digital
Category
Social Media - Fitness & Wellness
Country / Region
United States
Entrant Company
Fire Starter Studios
Category
Video - Training
Country / Region
United States