2022
Entrant Company
Category
Client's Name
Country / Region
“Roncesvalles Not For Lease”
On Nov. 24, the second day of the new lockdown, “Roncy” residents woke up to more than 50 store/business windows covered in craft paper, with “For Lease” signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic.
At noon, in a coordinated event, the store owners ripped off the paper to reveal the core campaign message underneath: to resist the lure of Amazon and support independent retailers. We also had federal and provincial members of Parliament attend and speak to the media.
Instagram, including IG stories, was the primary social media channel used to drive awareness and spark conversations.
Credits
Entrant Company
Skoll Foundation
Category
Video - Documentary
Country / Region
United States
Entrant Company
Lounge Group
Category
Video - Automotive
Country / Region
Hungary
Entrant Company
Gravity Global
Category
Branded Content - Social
Country / Region
United Kingdom
Entrant Company
Miami Ad School
Category
Student Submission - Student / Other___
Country / Region
United States