2022
Entrant Company
Category
Client's Name
Country / Region
“Roncesvalles Not For Lease”
On Nov. 24, the second day of the new lockdown, “Roncy” residents woke up to more than 50 store/business windows covered in craft paper, with “For Lease” signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic.
At noon, in a coordinated event, the store owners ripped off the paper to reveal the core campaign message underneath: to resist the lure of Amazon and support independent retailers. We also had federal and provincial members of Parliament attend and speak to the media.
Instagram, including IG stories, was the primary social media channel used to drive awareness and spark conversations.
Credits
Entrant Company
Holition
Category
Event - Cause Event
Country / Region
United Kingdom
Entrant Company
Wheelhouse Group
Category
Website - Diversity & Inclusion
Country / Region
United States
Entrant Company
Sparkhouse
Category
Video - Food & Beverage
Country / Region
United States
Entrant Company
hufax arts
Category
Event - Conference / Convention
Country / Region
Taiwan