MUSE Gold

2022

Not For Lease

Entrant Company

The Local Collective

Category

Experiential & Immersive - Promotions & Stunts

Client's Name

Roncesvalles Village BIA

Country / Region

Canada

“Roncesvalles Not For Lease”

On Nov. 24, the second day of the new lockdown, “Roncy” residents woke up to more than 50 store/business windows covered in craft paper, with “For Lease” signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic.

At noon, in a coordinated event, the store owners ripped off the paper to reveal the core campaign message underneath: to resist the lure of Amazon and support independent retailers. We also had federal and provincial members of Parliament attend and speak to the media.

Instagram, including IG stories, was the primary social media channel used to drive awareness and spark conversations.

Credits

President and Chief Creative Officer
Matt Litzinger
Managing Director
Kaitlin Doherty
Solutions & Operations Director
Lauren Brown
Creative Director
Pepe Bratanov
Design Director
Omar Morson
Brand Director
Amanda McMillan
Integrated Strategy Director
Michael Ash
More Gold Winners
2022
MUSE Advertising Awards - Profit Hunter: The Tech Lion

Entrant Company

Gravity Global

Category

Video - Business to Business

Country / Region

United Kingdom

2022
MUSE Advertising Awards - 2022 NAR Budget Review Booklet
National Association of REALTORS®

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Publication - Annual Report

Country / Region

United States

2022
MUSE Advertising Awards - Up Next: Your Dream Vacation
Margaritaville Resort Orlando

Entrant Company

Rentyl Resorts

Category

Social Media - Travel & Tourism

Country / Region

United States

2022
MUSE Advertising Awards - Where Honor Lives
Texas Veterans Land Board

Entrant Company

Proscalar, LLC

Category

Video - Public Service & Activism

Country / Region

United States