Anterior (brand book)

Anterior's story of Individuality is one of refined self-expression which conveys the pleasure that comes with being yourself. It’s for the smart and detail-oriented dresser who understands what a single stitch can say; it’s for the ones who know the effort it takes to look effortlessly sophisticated. Users are drawn to Anterior because the platform is as precise as they are. They come back to Anterior time and again because of the intrigue they draw with their custom tailored looks. Anterior is an online watch band marketplace where any watch can be transformed with the change of a band. The brand aesthetic needed to convey a sophisticated attitude towards personal style without interfering with vast and diverse product lines. We wanted to create an aesthetic that conjures an air of adventure, dynamism, and refinement. The answer is high-contrast imagery of well-used accessories, gear, and equipment depicting an active lifestyle. These are set against dark backgrounds with bold type.