USA Pavilion at Expo 2020 Dubai

The USA Pavilion is a 43,000 square feet (4,000 sq m) exhibition created for Expo 2020 Dubai that takes visitors on a 20-minute journey through the past, present, and future of American innovation.
Guided by the theme “Life, Liberty and the Pursuit of the Future” and told through seven immersive exhibits, the USA Pavilion celebrates the unique American spirit that harnesses creativity, rewards risk, and creates a brighter future for all.
Stepping onto a moving walkway, visitors begin their journey. The first exhibits include a massive seamless projected cyclorama with a half-scale recreation of the Statue of Liberty’s hand and torch “painted” in projected media, illuminating the idea that freedom has formed the basis for opportunity and innovation in the United States. Authentic artifacts on display include Thomas Jefferson’s personal copy of the Qu’ran, an early telephone made by Alexander Graham Bell, and footage of Steve Jobs revealing the first iPhone—from the actual screen on that first iPhone.
The centerpiece presentation explores bold ideas for creating the future such as quantum computing, the democratization of space, sustainable energy, and more. Presented on a horizontal proscenium 39 feet (12 m) over the audience, this eight-minute immersive media production highlights the aspirations of Americans that truly feel the sky is no longer the limit. Huge dimensional setpieces, including a 16 foot (5 meter) diameter sphere, spacecraft, astronauts, and other real elements silently glide and integrate into massive media scenes overhead. This exhibit also marks the first ever production to use Black 3.0, the blackest and mattest acrylic paint on the planet.
Stepping outside, visitors find a full-scale replica of a SpaceX Falcon 9 rocket, which at 137 feet (42 m) stands as the second-largest object on the Expo site. Each night, the rocket dramatically “blasts off” as part of its own mapped projection spectacular.
Even the visitor journey itself is part of that story of innovation—the first four exhibits are experienced via a newly designed moving walkway system that weaves through the pavilion exhibits, providing an inclusive experience for all ages and abilities, while delivering high capacity throughput.