2022
Entrant Company
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Client's Name
Country / Region
As a company specialized in the R&D, manufacturing and sales of doors, FOREVERDOORS is dedicated to providing secure, durable home doors for villas, private residences and such.
The brand name FOREVERDOORS takes inspiration from the core design concept“Foreverness”. The brand logo, a sleek geometric combination derived from the name, is created by using the positive and negative space to merge letters F and D (initials of forever and door) with the image of a hollow door. This unique way of expression is able to create strong spatial transparency and a stereoscopic effect. The hollow door in the logo, a symbol of the unknown and undefined, represents exploration and the infinite possibilities the door leads to.
What "Foreverness" means for the product is excellent durability made possible by high-strength material. For the target audience, it means the exploration of the unknown and ideal. The concept of foreverness can easily resonate with users and thus enhance brand memorability. Meanwhile, the design team strives to convey an open, liberated attitude towards life through the spatial structuring of the logo.
Credits
Entrant Company
Lounge Group
Category
Video - Government
Country / Region
Hungary
Entrant Company
HAVAS
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
France
Entrant Company
Peabody Essex Museum
Category
Audio - Editorial
Country / Region
United States
Entrant Company
APV
Category
Video - Insurance
Country / Region
Hong Kong S.A.R., China