MUSE Gold

2022

FOREVER DOORS BRAND IMAGE

Entrant Company

QIANYI DESIGN

Category

Corporate Identity - Brand Identity

Client's Name

FOREVER DOORS

Country / Region

China

As a company specialized in the R&D, manufacturing and sales of doors, FOREVERDOORS is dedicated to providing secure, durable home doors for villas, private residences and such.
The brand name FOREVERDOORS takes inspiration from the core design concept“Foreverness”. The brand logo, a sleek geometric combination derived from the name, is created by using the positive and negative space to merge letters F and D (initials of forever and door) with the image of a hollow door. This unique way of expression is able to create strong spatial transparency and a stereoscopic effect. The hollow door in the logo, a symbol of the unknown and undefined, represents exploration and the infinite possibilities the door leads to.
What "Foreverness" means for the product is excellent durability made possible by high-strength material. For the target audience, it means the exploration of the unknown and ideal. The concept of foreverness can easily resonate with users and thus enhance brand memorability. Meanwhile, the design team strives to convey an open, liberated attitude towards life through the spatial structuring of the logo.

Credits

designer
Huimei Ye
More Gold Winners
Marketing & Promotional
2022
MUSE Advertising Awards - Cisco Illustration Library

Entrant Company

Yidan Xie

Category

Marketing & Promotional - Illustration

Country / Region

China

Video
2022
MUSE Advertising Awards - Mark & Raina Same Day Edit

Entrant Company

IrisWave

Category

Video - Wedding

Country / Region

Singapore

Video
2022
MUSE Advertising Awards - Cat Heros
Cratoonz

Entrant Company

Blackstudio Agency

Category

Video - Animation

Country / Region

Turkey

Experiential & Immersive
2022
MUSE Advertising Awards - Hirshhorn X GENESIS
GENESIS Innovation Campus

Entrant Company

Narduli Studio

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States