MUSE Gold

2022

FOREVER DOORS BRAND IMAGE

Entrant Company

QIANYI DESIGN

Category

Corporate Identity - Brand Identity

Client's Name

FOREVER DOORS

Country / Region

China

As a company specialized in the R&D, manufacturing and sales of doors, FOREVERDOORS is dedicated to providing secure, durable home doors for villas, private residences and such.

The brand name FOREVERDOORS takes inspiration from the core design concept“Foreverness”. The brand logo, a sleek geometric combination derived from the name, is created by using the positive and negative space to merge letters F and D (initials of forever and door) with the image of a hollow door. This unique way of expression is able to create strong spatial transparency and a stereoscopic effect. The hollow door in the logo, a symbol of the unknown and undefined, represents exploration and the infinite possibilities the door leads to.

What "Foreverness" means for the product is excellent durability made possible by high-strength material. For the target audience, it means the exploration of the unknown and ideal. The concept of foreverness can easily resonate with users and thus enhance brand memorability. Meanwhile, the design team strives to convey an open, liberated attitude towards life through the spatial structuring of the logo.

Credits

designer
Huimei Ye
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