2022
Entrant Company
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Client's Name
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As a company specialized in the R&D, manufacturing and sales of doors, FOREVERDOORS is dedicated to providing secure, durable home doors for villas, private residences and such.
The brand name FOREVERDOORS takes inspiration from the core design concept“Foreverness”. The brand logo, a sleek geometric combination derived from the name, is created by using the positive and negative space to merge letters F and D (initials of forever and door) with the image of a hollow door. This unique way of expression is able to create strong spatial transparency and a stereoscopic effect. The hollow door in the logo, a symbol of the unknown and undefined, represents exploration and the infinite possibilities the door leads to.
What "Foreverness" means for the product is excellent durability made possible by high-strength material. For the target audience, it means the exploration of the unknown and ideal. The concept of foreverness can easily resonate with users and thus enhance brand memorability. Meanwhile, the design team strives to convey an open, liberated attitude towards life through the spatial structuring of the logo.
Credits
Entrant Company
Yidan Xie
Category
Marketing & Promotional - Illustration
Country / Region
China
Entrant Company
IrisWave
Category
Video - Wedding
Country / Region
Singapore
Entrant Company
Blackstudio Agency
Category
Video - Animation
Country / Region
Turkey
Entrant Company
Narduli Studio
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States