2022
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Client's Name
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As a company specialized in the R&D, manufacturing and sales of doors, FOREVERDOORS is dedicated to providing secure, durable home doors for villas, private residences and such.
The brand name FOREVERDOORS takes inspiration from the core design concept“Foreverness”. The brand logo, a sleek geometric combination derived from the name, is created by using the positive and negative space to merge letters F and D (initials of forever and door) with the image of a hollow door. This unique way of expression is able to create strong spatial transparency and a stereoscopic effect. The hollow door in the logo, a symbol of the unknown and undefined, represents exploration and the infinite possibilities the door leads to.
What "Foreverness" means for the product is excellent durability made possible by high-strength material. For the target audience, it means the exploration of the unknown and ideal. The concept of foreverness can easily resonate with users and thus enhance brand memorability. Meanwhile, the design team strives to convey an open, liberated attitude towards life through the spatial structuring of the logo.
Credits
Entrant Company
jpcvanheijst.com
Category
Publication - Book
Country / Region
Netherlands
Entrant Company
INDUSTRY
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Marking Systems INC
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
Proscalar, LLC
Category
Video - Insurance
Country / Region
United States