MUSE Silver

2022

Free Speech Campaign

Entrant Company

DeVito/Verdi

Category

Advertising - Magazine AD (Campaign)

Client's Name

Foundation for Individual Rights in Education (FIRE)

Country / Region

United States

In a series of arresting ads that strike at the essence of preserving and protecting the right to freedom of speech, the non-profit and non-partisan Foundation for Individual Rights in Education, FIRE, launched its first national ad campaign aimed at appealing to Americans across the full political spectrum. Breaking in the New York Times Magazine, the initial ad invokes Martin Luther King Jr.’s “I Have a Dream” speech to depict what would be lost if the right to free speech is silenced. The ad coincides with the following day’s national holiday honoring the civil rights leader. Subsequent addressed the phenomenon of “cancel culture” and noteworthy legal and advocacy cases undertaken by FIRE to protect free speech rights.

Credits

Executive Creative Director
Eric Schutte
Copywriter
Vinny Tulley
Copywriter
Mark Terringo
Copywriter
John DeVito
Copywriter
Alex Avsharian
Art Director
Scott Steidl
Copywriter
Rob Carducci
Producer
Rodney Pringle
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