MUSE Silver

2022

Virtual Offerings

Entrant Company

AARP

Category

Integrated Marketing - Nonprofit

Client's Name

AARP - Engaging Locally

Country / Region

United States

In March 2020, when COVID-19 began impacting people’s ability to connect in person, the AARP Engaging Locally team realized we needed to begin promoting online connection opportunities. A suite of creative assets touting AARP’s virtual offerings was created in remote settings to emphasize that AARP is still your wise advocate and fierce defender during these uncertain times.

Credits

Senior Advisor, Community and Communications Strategy
Karin Miller
Senior Brand Strategist
Janet Chichester
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