MUSE Silver

United States

2022

Matrix - Unbreak My Blonde

Entrant Company

Agency Guacamole

Category

Social Media

Client's Name

Matrix

Sub-Category

Influencer & Celebrity

Project Description: Matrix, a leading professional haircare brand of 40+ years, partnered with Agency Guacamole to execute an influencer marketing/content creator campaign for the brand’s new product line “Unbreak My Blonde,” and challenged us to create an innovative and interactive experiential unboxing moment. The Unbreak My Blonde campaign featured Hannah G. (2.5M combined social followers) from “The Bachelor” TV series, who was quickly growing at the time as a Tik Tok content creator. Hannah broke news of the new product line to her audience on Tik Tok and Instagram, paired with a custom song created just for this campaign. Immediately following Hannah’s product reveal, a range of paid and earned content followed from diverse creators across social, including Hana Kanazu (397.7k combined social followers) and Amanda Walker (123k combined social followers). Beyond the product line, the goal for the mailer everyone would receive was to create an interactive, experiential moment that people would feel compelled to film themselves unboxing. As an ode to the product name and story, we landed on creating a custom box that recipients would have to physically “break” open. When shipping out the mailers, we included small hammers that influencers could use to “break open” their PR package. This was not just any unboxing—it was a fun experience that all our recipients could enjoy showing on social. This campaign saw incredible results in beauty communities across social, reaching almost 4M people and seeing very high engagement rates on Tik Tok and Instagram. Top-Performing Content:  Hannah G (408.6k Views As Of 1/27/22)  https://agencyguacamole.app.box.com/s/857o5bet0mumccy868oous0niyexz23u

More Silver Winners
2022
United States
MUSE Advertising Awards - 2021 IxDD Virtual Event
Adobe and IxDA

Entrant Company

Impekable

Sub Category

Virtual Event

2022
United States
MUSE Advertising Awards - 2021 C5 Summit
National Association of REALTORS®

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Sub Category

Event Marketing

2022
United States
MUSE Advertising Awards - Cardiac Christmas
Heart Research UK

Entrant Company

FCB Health Europe, An IPG Health Company

Sub Category

Pro Bono (Free)

2022
United States
MUSE Advertising Awards - MarketJoy Services Video

Entrant Company

Spectrio

Sub Category

Consulting