Logo Design for Li Foundation

Li Foundation is a dynamic and innovative organization. Its mission is to inspire and impact lives by maximizing everyone's potential. The programs are focused on South East Asia in particular, Singapore. They support innovative social projects focusing on social innovation, sports, development of local community, and promoting global philanthropy exchange and collaboration.

Our branding proposal takes inspiration from sailing. The logo is composed of three letters “L, I, F” in the form of two sailboats. Imagery of boats braving the wind and billows, brings out the organization’s determination in inspiring and impacting lives.

The color palette pairs various blues with a vibrant orange and powerful brushstrokes deliver a professional and energetic brand personality.