MUSE Gold

2022

Hologic GSS Website

Entrant Company

SFC Group

Category

Website - Health

Client's Name

Hologic

Country / Region

United States

Our Challenge: A new gynecologic surgical solutions product marketing team at Hologic wanted to overhaul their online presence. With seven products, three patient sites, a design stuck in the past, and an abbreviated timeline, this was an all-hands-on-deck job. After performing a comprehensive website audit, our recommendation was to combine a total of 6 sites into a single, branded site, aligning them from a user, content, design and search perspective with two distinct portals: patient (DTC) and professional (HCP).

Our Approach: We started with a comprehensive copy review and a full redesign, as well as a photo shoot to personalize the patient site. Copy was reworked throughout the patient pages to be approachable, educational, and singular in voice and tone. From the strategic plan to site mapping, wireframes, and UX to creative look and feel we got the new site up and running in record time. To introduce the new site as the single destination for Hologic's gynecologic surgical solutions and pull the thread of personalization through, we created a video for the landing page that told the story of Hologic's dedication to women's health. Because her health is as important to Hologic as she is to those who love her.

Credits

Executive Creative Director
Brian Zandman
Art Director
Albon Reid
Copywriter
Jennifer Fry Devault
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