MUSE Gold

2022

TriNav Website

Entrant Company

SFC Group

Category

Website - Health

Client's Name

TriSalus Life Sciences

Country / Region

United States

Our Challenge: TriNav® from TriSalus Life Sciences® is a one-of-a-kind device designed to increase perfusion and penetration of therapy into solid tumors, which are notoriously tough nuts to crack. We needed to craft the story of TriNav so that it would appeal to both interventional radiologists and surgical oncologists.
Our Approach: The existing site was a single scrolling page that did nothing to showcase the genius behind this device. We created a multi-page site that shows how TriNav can help patients facing potentially grim outcomes, how simple it is to use, and why it's different from anything else—sensibly and clearly. Not to mention beautifully.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
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