2022
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I deeply felt that many cultural attractions in Taiwan are not properly packaged. For example, the souvenirs and commodities sold at tourist attractions have no sense of design. So, they are not a PLUS to promote Taiwanese culture. Also, young people would not buy and treat them as popular accessories.
So I decided to design two styles of bags with the theme of Zhengbin fishing port. Although the target group is young girls, I designed the style of bags to be neutral so it can attract the attention of male friends at well. Although, the theme of the designing is Fishing Port, I also added the elements of fashion to make the bags looks more attractive.
The bag I designed is made of double-layer mixed material. The outer layer is made of PVC printed with gradual layer of sea water blue and text. The inner layer is made of white cloth printed with marine life. After the overlap of the two different materials and printing, it creates a sense of transparency and special typesetting,which looks like water surface (blue) and underwater (marine life). In a sense, I hope every tourist can catch a bag of fish and leave a good memory.
Credits
Entrant Company
CT.LAB
Category
Experiential & Immersive - Exhibition Experience
Country / Region
China
Entrant Company
Volaris Group
Category
Website - Corporation
Country / Region
Canada
Entrant Company
Lisa Gorham Creative
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
PPK
Category
Social Media - Influencer & Celebrity
Country / Region
United States