MUSE Gold

2022

Hey! I just carried a bag of fish from Keelung!

Entrant Company

Freelancer

Category

Corporate Identity - Promotions

Client's Name

Zhengbin Art

Country / Region

Taiwan

I deeply felt that many cultural attractions in Taiwan are not properly packaged. For example, the souvenirs and commodities sold at tourist attractions have no sense of design. So, they are not a PLUS to promote Taiwanese culture. Also, young people would not buy and treat them as popular accessories.



So I decided to design two styles of bags with the theme of Zhengbin fishing port. Although the target group is young girls, I designed the style of bags to be neutral so it can attract the attention of male friends at well. Although, the theme of the designing is Fishing Port, I also added the elements of fashion to make the bags looks more attractive.



The bag I designed is made of double-layer mixed material. The outer layer is made of PVC printed with gradual layer of sea water blue and text. The inner layer is made of white cloth printed with marine life. After the overlap of the two different materials and printing, it creates a sense of transparency and special typesetting,which looks like water surface (blue) and underwater (marine life). In a sense, I hope every tourist can catch a bag of fish and leave a good memory.

Credits

Founder/Zhengbin Art
Shu-hao Lin
Graphic designer/ Freelancer
Yen-Lin shen
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