2022
Entrant
Category
Client's Name
Country / Region
About The Entry
I deeply felt that many cultural attractions in Taiwan are not properly packaged. For example, the souvenirs and commodities sold at tourist attractions have no sense of design. So, they are not a PLUS to promote Taiwanese culture. Also, young people would not buy and treat them as popular accessories.
So I decided to design two styles of bags with the theme of Zhengbin fishing port. Although the target group is young girls, I designed the style of bags to be neutral so it can attract the attention of male friends at well. Although, the theme of the designing is Fishing Port, I also added the elements of fashion to make the bags looks more attractive.
The bag I designed is made of double-layer mixed material. The outer layer is made of PVC printed with gradual layer of sea water blue and text. The inner layer is made of white cloth printed with marine life. After the overlap of the two different materials and printing, it creates a sense of transparency and special typesetting,which looks like water surface (blue) and underwater (marine life). In a sense, I hope every tourist can catch a bag of fish and leave a good memory.
Entrant
Finalsite
Category
Website - Education
Country / Region
United States
Entrant
Marking Systems INC
Category
Video - Motion Graphics
Country / Region
United States
Entrant
Triangler Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan
Entrant
Helen & Gertrude
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States