MUSE Platinum

2022

DL Adventure

Entrant Company

Leona Kuo Design

Category

Corporate Identity - Brand Identity

Client's Name

DL Adventure

Country / Region

Australia

DL Adventure is a motorcycle camping brand in the USA, and It is opened by Daniel and Leo, who grow up together and they are enthusiastic motorcyclists. They love to take easy rides and look for awesome sceneries in the world. As the frequency of rides increases, they deeply believe traveling by motorcycle is one of the best ways to explore hidden gems. Therefore, they started designing and developing the most convenient and suitable motorcycle camping products.

The logo is inspired by their founders, Daniel and Leo, and tangram. Tangram is a puzzle game in every childhood. It can be composed and become different shapes by people's imagination, so it also means ''unlimited possibilities''. This brand carries Daniel and Leo's dreams, imaginations, and creativity. Using the letters D and L to be the main elements in the logo lets customers immediately recognize this brand and leave a strong memory, and this logo can be dismantled into three main products of DL Adventure, which conveys that DL Adventure has unlimited possibilities.

For the brand colors, the main color is yellow and black. Yellow usually brings energy and hope, and black presents strength and mystery. When these two colors combine together, they make a high contrast, which is more outstanding and powerful.

The typeface is based on Sans font and combined with fillet. It is designed to be a bold font, so the whole image looks more stable. Combined with the logo, the brand identity is full of power and courage.

Credits

Designer Director
Tzu-Jung Kuo
Designer
Cheng-Yu Hsiao
Designer
Jing-Wen Chen
Designer
Pin-Xuan Jiang
Engineer
Kai Wei Wu
More Platinum Winners
Corporate Identity
2022
MUSE Advertising Awards - XOV Cookies x Major Studio

Entrant Company

Major Studio

Category

Corporate Identity - Brand Identity

Country / Region

United States

Video
2022
MUSE Advertising Awards - Fasterclass
Toyota Motor North America

Entrant Company

Intertrend Communications

Category

Video - Automotive

Country / Region

United States

Publication
2022
MUSE Advertising Awards - Abdi Ibrahim Sustainability Report 2019-2020

Entrant Company

EDITORYAL

Category

Publication - Annual Report

Country / Region

Turkey

Video
2022
MUSE Advertising Awards - Living Together, The Achmea Way

Entrant Company

1Camera

Category

Video - Corporate

Country / Region

Netherlands

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy