2022
Entrant Company
Category
Client's Name
Country / Region
In gaming, anonymity and its veil over users have led to an incredibly toxic environment – especially for women.
A 2021 study found that most women must deal with some form of unwanted behavior while gaming. A majority hide their gender while playing games online to avoid harassment. And, while women make up 49.7% of gamers in Latin America, just 3% of gamers at a professional level are female.
Pony Malta – one of Colombia’s most recognized non-alcoholic beverage brands from ABInBev empowering consumers to bring out their best – wanted to change this reality and showcase the talents women in LATAM were bringing to the esports arena.
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George P. Johnson Experience Marketing
Category
Event - Live Show
Country / Region
United States
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Austin Kelley Productions LLC
Category
Branded Content - B2C
Country / Region
United States
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DoorDash
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
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Nextdoor
Category
Branded Content - Food & Beverage
Country / Region
United States