LidsBabe

Lidia Pineda is a creative director and brand strategist who helps artists and entrepreneurs establish their digital presence. We worked with Lids to develop her brand identity, keeping in mind her spiritual and artsy vibe. The goal was to create a feminine brand identity that was not too delicate, but still fluid and organic. Honoring the fact that Lids is a creator and the soul of her company, we brought an illustration of Lids to the project, guarding the entrance of the creativity portal and depicted as a creative muse.
 
The rounded frame around her represents this portal, and her crown symbolizes energy and the connection with divinity. The crown has seven main points representing the chakras, and the moon was incorporated to symbolize feminine energy. Her hair has a starry sky, also eluding to the connection with the divinity and the infinity of the universe. Some leaves were incorporated to the logo as a symbol of growth; we thought of an individual expanding and flourishing.
 
For the font, we chose a relaxed and youthful option that was aligned with her personality. As for the colors, an earthy, unique combination was brought to reinforce the mystical and organic traits of the brand. These colors also convey strength, confidence and feelings of welcome and comfort.