MUSE Gold

2022

Innovation in Virtual Briefings

Entrant Company

AT&T Business

Category

Experiential & Immersive - Virtual Reality

Client's Name

AT&T Business

Country / Region

United States

Every day, AT&T Business connects billions of people, places, and things across the globe. For our program, the most important connections are with our customers. Customized storytelling is at the core of our onsite briefing experience. It serves as the foundation for the briefing and positions AT&T Business as a leader in helping customers create connections in an ever-evolving technology landscape. When COVID-19 hit in March 2020, we knew the “show must go on(line).” We quickly reinvented and reimagined how to connect with customers to maintain an influential voice and
presence in the marketplace. Our flagship Executive Briefing Center (EBC) is a unique facility with multiple opportunities for immersive storytelling; including our Gallery with rich data visualizations, our Tech Showcase highlighting a variety of use cases and demonstrations, and digital signage throughout the center with a robust inventory of industry-specific messaging. To transform video conference briefings into differentiated virtual experiences, we created a digital twin of our EBC signature storytelling experiences, so that we could connect the virtual world to our physical environments but also add new capabilities.

Credits

Assistant Vice President, Experiential Marketing
Trevor Laurence
More Gold Winners
Social Media
2022
MUSE Advertising Awards - Healing is ______
The Healing List

Entrant Company

Universal Admedia

Category

Social Media - Public Health

Country / Region

United States

Marketing & Promotional
2022
MUSE Advertising Awards - Test Drive
Coleman Powersports

Entrant Company

Tom, Dick & Harry Creative

Category

Marketing & Promotional - Marketing Item / Other___

Country / Region

United States

Video
2022
MUSE Advertising Awards - MARATIMO BOAT S55 LAUNCH FILM

Entrant Company

binyan studios

Category

Video - TV Ad Campaign

Country / Region

Australia

Video
2022
MUSE Advertising Awards - Manulife Journeys: Series

Entrant Company

APV

Category

Video - Insurance

Country / Region

Hong Kong SAR