MUSE Gold

2022

Flora’s Place

Entrant Company

Affinity Creative Group

Category

Video - Short Film

Client's Name

Bogle Vineyards

Country / Region

United States

Bogle Vineyards engaged Affinity Creative Group to produce a short film for their brand, Phantom Wine. Starting in 2020, award-winning and hauntingly delicious Phantom Wines launched an annual ghost story writing contest where Phantom fans and writing enthusiasts are encouraged to write and submit an original ghost story. The 2020 winner, Derrolyn Anderson, wrote the winning short, “Flora’s Place,” a spine-chilling tale of a haunted tavern in California’s Gold Country. Affinity Creative worked with Hollywood scriptwriter, Madeline Rooks, to adapt Anderson’s story into a true screenplay.

The creative agency filmed the 15-minute short in three overnight sessions with a skeleton crew. Scrappy problem-solving was required to figure out how to safely blow up a light bulb and create practical effects, such as rigging sets to create the illusion of doors or other props that didn’t exist. Like all project challenges encountered, the Affinity team met this one with excitement, energy, and enthusiasm. The short film premiered on October 23rd, 2021, at the Austin Film Festival to a standing ovation from attendees, followed by a short Q&A afterward.

Credits

Cinematographer, Affinity Creative Group
Trevor Hooper
More Gold Winners
Strategic Program
2022
MUSE Advertising Awards - Good for Feeling Good, The Hangover Shop by Vita Coco

Entrant Company

Vita Coco

Category

Strategic Program - Interactive Brand Experience

Country / Region

United States

Video
2022
MUSE Advertising Awards - Redefine Meat Hero Video
Redefine Meat

Entrant Company

Moburst

Category

Video - Food & Beverage

Country / Region

Israel

Social Media
2022
MUSE Advertising Awards - Baby Alive #CheckUpOnKindness Campaign

Entrant Company

HireInfluence

Category

Social Media - Viral Marketing

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Traeger and Nextdoor incentivized neighbors

Entrant Company

Nextdoor

Category

Branded Content - Microsite

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy