MUSE Gold

2022

Flora’s Place

Entrant Company

Affinity Creative Group

Category

Video - Short Film

Client's Name

Bogle Vineyards

Country / Region

United States

Bogle Vineyards engaged Affinity Creative Group to produce a short film for their brand, Phantom Wine. Starting in 2020, award-winning and hauntingly delicious Phantom Wines launched an annual ghost story writing contest where Phantom fans and writing enthusiasts are encouraged to write and submit an original ghost story. The 2020 winner, Derrolyn Anderson, wrote the winning short, “Flora’s Place,” a spine-chilling tale of a haunted tavern in California’s Gold Country. Affinity Creative worked with Hollywood scriptwriter, Madeline Rooks, to adapt Anderson’s story into a true screenplay.



The creative agency filmed the 15-minute short in three overnight sessions with a skeleton crew. Scrappy problem-solving was required to figure out how to safely blow up a light bulb and create practical effects, such as rigging sets to create the illusion of doors or other props that didn’t exist. Like all project challenges encountered, the Affinity team met this one with excitement, energy, and enthusiasm. The short film premiered on October 23rd, 2021, at the Austin Film Festival to a standing ovation from attendees, followed by a short Q&A afterward.



Credits

Cinematographer, Affinity Creative Group
Trevor Hooper
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