MUSE Gold

2022

Shannon Family of Wines Website Refresh

Entrant Company

Affinity Creative Group

Category

Website - Consumer Product / Services

Client's Name

Shannon Family of Wines

Country / Region

United States

Shannon Family of Wines, a spirited winery in the North Coast region of California, realized that although their business was growing, it was time to take the brand to the next level. With this in mind, they called Affinity Creative Group to position the brand for the future and bring it to life through a new website.

The new website celebrates Clay Shannon’s belief in ‘forging a better way’ – leading with the land and producing incredible wines in an earth-first way. Like the organization, the site is bold, honest, and not bound by convention. It also includes an updated visual system and voice. The online experience, complete with photography captured by Affinity, highlights the stunning Lake County mountain location and its range of hospitality options while providing consumers with access to a range of award-winning wines.



The site features a powerful anthem film created by Affinity, showcasing the ethos of the Shannon Family of Wines team. It also introduces Project Ovis – the transformation of the winery’s operations and vineyards into a completely sustainable and regenerative organic farming system to combat the effects of climate change.

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