MUSE Gold

2022

Beijing Dong'an Market Guide

Entrant Company

W2 Design Xiamen, China

Category

Outdoor Advertising - Signage

Client's Name

Wu Jianbo

Country / Region

China

Beijing Dong'an Market is located outside Donghuang City, in the most prosperous Wangfujing Street in Beijing. Dong'an Market, which opened in 1903, is the earliest comprehensive market established in Beijing. It is 119 years old so far.



This time, the overall quality is improved and upgraded, and the model is a global fashion buyer's department store. We create and innovate the guidance system for its brand-new space concept. We simplify the mortise and tenon structure, combine it with new materials, and use modern materials and expressions to interpret the combination of Chinese and modern elements in the future. The suspended guide applies dynamic icons, adding a sense of fashion and future to the space. According to the spatial relationship, the floors are distinguished by color. Because the floor is terrazzo, we adjusted the floor type fixing method, increased the rose gold bottom cover, and added the rose gold cap to the mortise and tenon bolt, which first echoes with the space material.



Simplicity, fashion and the charm of Chinese elements are the main problems in our design stage. Frosted acrylic material combined with UV, compared with the conventional stainless steel paint baking practice, it appears to be a lot more delicate.

Credits

Wu Jianbo
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