MUSE Silver

2022

Saving water is as easy as turning off a light switch

Entrant Company

Save Water Texas Coalition

Category

Video - Government

Client's Name

Country / Region

United States

For centuries many consumers have thought of water as free, when you turn on the faucet the water was simply there. Like many areas around the world, the cost of water in Texas is going up and so are the water bills. The purpose of the commercial was to introduce messaging to water users in Texas that would influence consumers to associate the cost of water with usage. A simple concept that most understand when they want to save money on their light bill.

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