MMC Code of Conduct Redesign

When Marsh McLennan (MMC) introduced their re-invented, newly-modernized brand identity to the world, our team was tasked with extending the new visual system to one of the company’s cornerstone assets – the Code of Conduct.
With over 70 copy-filled pages, our challenge was two-fold: making this content-heavy document visually appealing and easily digestible and infusing its pages with visuals that represented one of the core company values — diversity and inclusion, which spanned ethnicities, age groups, genders, body types and physical abilities.
Taking a strategic eye to content organization, we focused on using the text itself as design elements, identifying and combining key phrases with the new brand’s visual language, using typography to both provide visual relief from copy-heavy pages and guide the flow of the narrative. Combined with lifestyle photography that felt authentic, human and approachable, we set new standards for creative approach to utilitarian company materials and defined new applications for the brand’s visual identity.
And as a result? Downloads of the newly-redesigned document doubled from previous year! What’s more, Marsh McLennan made it to the 2022 World’s Most Ethical Companies list.