2022
Novel Tweets
Entrant Company
Miami Ad School
Category
Student Submission - Student Social Media
Client's Name
Penguin Books
Country / Region
Canada
Today’s pop culture revolves around shareable moments and that means books often get left out. So how do we give books their water cooler moment? We leaned into the insight that classic books are considered classics for a reason—regardless of when they were written, their characters and themes still resonate with us today. Novel Tweets brings classic books into the cultural conversation by using artificial intelligence to turn Penguin classic characters into Twitter personalities. Now, these classic characters can send tweets, react to the day’s trending topics, engage with other users and become active participants in today’s culture.
Credits
Entrant Company
Work & Co
Category
Website - E-Commerce
Country / Region
United States
Entrant Company
HANGZHOU CHANCEMATE TECH CORP.
Category
Marketing & Promotional - Infographics
Country / Region
China
Entrant Company
Savannah College of Art and Design
Category
Video - Documentary
Country / Region
United States
Entrant Company
Array
Category
Corporate Identity - Brand Identity
Country / Region
Canada