2022
Entrant Company
Category
Client's Name
Country / Region
Today’s pop culture revolves around shareable moments and that means books often get left out. So how do we give books their water cooler moment? We leaned into the insight that classic books are considered classics for a reason—regardless of when they were written, their characters and themes still resonate with us today. Novel Tweets brings classic books into the cultural conversation by using artificial intelligence to turn Penguin classic characters into Twitter personalities. Now, these classic characters can send tweets, react to the day’s trending topics, engage with other users and become active participants in today’s culture.
Credits
Entrant Company
AT&T Business
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States
Entrant Company
ValueLabs
Category
Strategic Program - Brand Strategy Campaign
Country / Region
India
Entrant Company
Digital Brew
Category
Video - Self-Promotion
Country / Region
United States
Entrant Company
Broth
Category
Video - Information
Country / Region
United States