MUSE Gold

2022

Novel Tweets

Entrant Company

Miami Ad School

Category

Student Submission - Student Social Media

Client's Name

Penguin Books

Country / Region

Canada

Today’s pop culture revolves around shareable moments and that means books often get left out. So how do we give books their water cooler moment? We leaned into the insight that classic books are considered classics for a reason—regardless of when they were written, their characters and themes still resonate with us today. Novel Tweets brings classic books into the cultural conversation by using artificial intelligence to turn Penguin classic characters into Twitter personalities. Now, these classic characters can send tweets, react to the day’s trending topics, engage with other users and become active participants in today’s culture.

Credits

Miami Ad School
Mnrupe Virk
Miami Ad School
Andronicus Wu
More Gold Winners
Experiential & Immersive
2022
MUSE Advertising Awards - Innovation in Virtual Briefings

Entrant Company

AT&T Business

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States

Strategic Program
2022
MUSE Advertising Awards - ValueLabs Silver Jubilee Brand Strategy

Entrant Company

ValueLabs

Category

Strategic Program - Brand Strategy Campaign

Country / Region

India

Video
2022
MUSE Advertising Awards - Digital Brew Healthcare Ad

Entrant Company

Digital Brew

Category

Video - Self-Promotion

Country / Region

United States

Video
2022
MUSE Advertising Awards - What is Genetic ALS?

Entrant Company

Broth

Category

Video - Information

Country / Region

United States