2022

Novel Tweets

Entrant Company

Miami Ad School

Category

Student Submission - Student Social Media (NEW)

Client's Name

Penguin Books

Country / Region

Canada

Today’s pop culture revolves around shareable moments and that means books often get left out. So how do we give books their water cooler moment? We leaned into the insight that classic books are considered classics for a reason—regardless of when they were written, their characters and themes still resonate with us today. Novel Tweets brings classic books into the cultural conversation by using artificial intelligence to turn Penguin classic characters into Twitter personalities. Now, these classic characters can send tweets, react to the day’s trending topics, engage with other users and become active participants in today’s culture.