WearForever Logo

WearForever (www.wearforever.store) is a Switzerland-based multi-brand online store offering capsule wardrobes — a combination of pieces from different brands selected by a stylist. Each capsule, set of a few garments, can form a few finished looks. 
The idea promoted by the founders of WearForever is that a smart combination of garments is what makes a great wardrobe. This message was translated into the brand identity concept. Shapes of clothing cut out of rectangles work as basic elements. Combined together, they make new forms. One of the main characteristics of the system is that its components avoid clearly defined roles: the symbol seamlessly becomes an illustration, illustration works as a grid, lettering replaces the symbol.
Swiss roots, and the fast-paced lifestyle of the primary target audience — modern businesswomen — inspired the visual style of WearForever brand: a mix of geometry and fluidity. The logo has a hidden hanger in it, which can stretch whenever is appropriate, supporting the general idea of flexibility and movement.