MUSE Silver

2022

FTLBeach

Entrant Company

The Brand Advocates, Inc.

Category

Corporate Identity - Logos

Client's Name

City of Fort Lauderdale Beach Business Improvement District

Country / Region

United States

The City of Fort Lauderdale Beach Business Improvement District (BBID) is a special taxing district in Broward County responsible for marketing Fort Lauderdale Beach. For over seven years, the BBID relied on an outdated brand as a tool to market Fort Lauderdale Beach as a tourist destination. A rebranding effort was long overdue. The Brand Advocates (TBA) led this rebranding effort with the launch of the "Discover FTLBeach" co-op campaign. TBA partnered with the local tourism bureau to create the co-op campaign, which included a new logo. The logo was inspired by a beach ball with its multiple vibrant, tropical colors that convey fun and the wonder of discovery. The tagline is a strong call-to-action to explore Fort Lauderdale Beach as a tourist destination.

Credits

The Brand Advocates
Tasha Cunningham
City of Fort Lauderdale
Cija Omengebar
More Silver Winners
2022
MUSE Advertising Awards - @HistoryOfLA on Instagram

Entrant Company

History of Los Angeles

Category

Social Media - Instagram Page

Country / Region

United States

2022
MUSE Advertising Awards - PenFed Airport Tunnel
PenFed Credit Union

Entrant Company

WHITE64

Category

Experiential & Immersive - Out-of-Home

Country / Region

United States

2022
MUSE Advertising Awards - Chicago Weeps
ChicagoWeeps.org

Entrant Company

Tom, Dick & Harry Creative

Category

Advertising - Advertising Campaign

Country / Region

United States

2022
MUSE Advertising Awards - Chapman Website Design and Development

Entrant Company

Firmseek

Category

Website - Law & Legal Services

Country / Region

United States