MUSE Gold

2022

Floatplane Cold Brew Branding | Loki Creative

Entrant Company

Loki Creative

Category

Corporate Identity - Brand Identity

Client's Name

Floatplane Cold Brew

Country / Region

Canada

Floatplane is a range of cold brew coffees that are elevating the product in the market by bringing a higher quality drink through improved small-batch but scalable brewing processes.



Floatplane's vision is to craft a cold brew that inspires. To craft a grab and go cold brew that is there alongside all your best moments. Provide the community with the inspiration to create and enjoy unique shared experiences in their lives.



The Floatplane brand is inspired by how a grab-and-go cold brew can support and enhance life’s experiences. From the early morning commute to taking your kid to the bike park, Floatplane takes you there. Defying today’s minimalist trends in the coffee scene, we’ve created a fun and energetic Floatplane world of authentic and spirited illustrations that are taking their cold brew through all life’s best experiences. These eye-catching and inclusive illustrations can be layered together to represent the fun-loving world all at once as a pattern or separated to play specific roles across communications materials.

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