MUSE Platinum

2022

TED

Entrant Company

Prand

Category

Video - Animation

Client's Name

Takeda

Country / Region

Georgia

This is a story about a boy with short-bowel syndrome. He lives through the darkest and brightest of his childhood fighting with the disease until he meets a friend - a drug Teduglutid - which helps him control th disease and enjoy his life.



The story tells about the boy being born, growing up and becoming an adult. This was interesting to create a character and see him in all these forms.

We animated this piece combining frame-by-frame and 3D animation and finally painting on top of each frame to achieve this hand-drawn texture look.

Credits

Client
Takeda
Agency
Izum
Studio
Prand
Creative Producer
Alexey Romanchenko
Script
Nadezhda Minakova, Alexey Romanchenko, Virali Marozau
Creative Direction/Art Direction
Nadezhda Minakova
Creative Direction/Art Direction
Andrey Nesterov
Concept Art/Illustrations
Nadezhda Melnikova
Sound Design
Alexander Maslyuk
Cel Animation/Motion
Nadezhda Minakova, Diana Prota, Vitaly Tokmyakin, Gleb Andryushin, Arin Khoroshun
3D Animation
Gleb Andryushin
Coloring/Painting
Nadezhda Melnikova, Olesya Tkach, Alyona Evdokimova, Vika Te, Marina Krylova, Margarita Morozova, Nadezhda Poltavskaya, Xenia Sharikova, Alex Melishkov, Marina Sidorovich, Diana Prota
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